Protect Scenic 101
MISSION STATEMENT
Goal:
Protect SLO County scenic views along Highway 101.
Protect SLO County scenic views along Highway 101.
Objective:
Retire billboards within unincorporated SLO County’s Highway 101 view corridor.
Retire billboards within unincorporated SLO County’s Highway 101 view corridor.
Priority: Protect scenic rural views from Highway 101 north of San Luis Obispo to the Santa Margarita exit and south to Pismo Beach..
WHY?
WHY?
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Billboards detract from otherwise highly scenic attributes of Highway 101, the County’s major travel corridor, and are a visual blight.
Tourism is vital to local economies. Scenic drives represent an important part of the tourist experience. Most billboards advertise services and products unavailable along the highway.
Billboards infringe on the highly valued open space that separates communities.
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Billboards are outmoded, having been replaced by electronic and print advertising technology.
SLO County tourism is competitively disadvantaged by this County being the only one on the Central Coast which has not retired its billboards. Santa Barbara and Ventura Counties retired their billboards and Monterey County retired most of its billboards.
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