Protect Scenic 101 Steering Committee
John Ashbaugh , Political Advisor
Sherri Danoff, Coordinator
Saul Goldberg, Technical Assistance
Leslie Krinsk, Research Assistance
Ginny Latta, Community Input
Robert Latta, Resources Advisor
Jamie Lopes, Government Outreach
Cal Wilvert, Educational Resources
Rosemary Wilvert, Publicity
WHY ARE WE PASSIONATE?
“Having had the privilege of living in this beautiful county since 1973, my only complaint is that Highway 101 here is a billboard ghetto.”
“I grew up in Los Angeles and hated billboards even as a child. I can't imagine why we allow our inspiring Central Coast scenery to be cluttered with these intrusive, antiquated marketing tools.”
"After living in Santa Barbara County without billboards, constantly encountering billboards in this County is a visual violation of otherwise splendid scenery."
“I'm one of those open space advocates who has an interest in making sure that we can SEE our open space, even (maybe especially) while we are driving.
Billboards are a distraction and an obstruction - and they are totally unnecessary to the advertising needs of today's businesses AND consumers/motorists. Most visitors to our community are able to get the information we need about motels, restaurants, and tourist attractions from information on the Internet or other sources - very few depend upon billboards to inform them.
The section of US 101 between San Luis Obispo and the top of Cuesta Grade is the WORST clutter of billboards on any major highway anywhere in the US (I challenge anyone to show me another area that is more scenic AND/OR more damaged by billboards). The County Board of Supervisors gave billboard owners a pass on reconstructing these billboards as non-conforming structures about 10 years ago, and they have shown insufficient interest in removing any of the (25+) billboards that block our views in this area. PS 101 is to be commended for its consistent advocacy on this issue, and for its persistent work in getting the County and the City of San Luis Obispo to address this issue. I thoroughly applaud this organization and I endorse its goals.”
“We lived in Hawaii and Marin Counties, both tourist destinations which have no billboards. Entering Santa Barbara and the Carmel area, again, there is only the natural beauty of the land to enjoy. After returning in 2000 to live in San Luis Obispo County, we were astonished at the blight on the scenic Cuesta Grade with numerous billboards.